Retail Focus offers the following range of strategic planning and advisory services for retailers and shopping centers:

Market Analysis:

Trade Area Analysis – Provide trade area definition and an assessment of the population, demographic and psychographic characteristics; provide future market trends and identify implications for merchandising, marketing and investing in a given property.

Competitive Evaluation – Evaluate a market’s existing retail landscape, how it is expected to change, how it impacts the subject property and how an effective response can be fashioned; identify merchandising voids and opportunities in the trade area.

Property Analysis – Analyze a property’s strengths and weaknesses based on sales performance, location and site factors, marketing program and physical plant characteristics.

Market Positioning – Assess a property’s current position in the market vis-à-vis competitors and define a new positioning for addressing changing market realities and improving productivity.

Site Feasibility Assessment – Assess the viability of a given site for a shopping center property based on a variety of factors, including visibility, accessibility and location with regard to population and other market characteristics.

Merchandising Strategies:

Turn Around Strategies – Identify solutions for re-tenanting and re-use of space for distressed properties.

Tenant Mix Planning – Identify the optimal specific tenant and category mix, including shops, food services, entertainment and other uses

Identify Individual Tenants – Help secure new tenants for vacant spaces; identify specific retailers for a given property by presenting those retailers with an expert third party assessment that includes detailed sales forecasts and related rationale.

Sales and Rent Forecasting – Forecast sales and rents by category, retail type and specific tenant.

Due Diligence for Acquisitions:

Investment Risk/Opportunity Assessment – Identify potential risks and opportunities associated with a given shopping center property based on market and performance factors.

Existing Lease Review for Shopping Centers – Review current and prospective leases from leasing/merchandising perspective to determine their favorability to ownership.

Existing Lease Plan Review for Shopping Centers – Review with regard to space layout and configuration, to tenant viability and to the feasibility of projected rents and TIs.

Meet with Prospective Shopping Center Tenants – Determine the interest level and feasibility of prospective tenants to join the property.

Advisory Services:

Customized Workshops – Create presentations on industry fundamentals and trends.

Ongoing Support – Provide access to retail expertise via ongoing phone and/or meetings contact.

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