Retail Focus offers the following range of strategic planning and advisory services for shopping centers:
Market Studies and Merchandise Planning for Development, Redevelopment, Expansion and Repositioning
Due Diligence for Acquisitions and Sales
Landlord/Tenant Relations (Disputes, Mediation, Litigation)
MARKET STUDIES AND MERCHANDISE PLANNING FOR DEVELOPMENT, REDEVELOPMENT, EXPANSION AND REPOSITIONING:
• Trade Area Definition: Defining the trade area currently being served by the existing center; potential changes in the trade area as a result of changes to the shopping center.
• Population, Demographic and Lifestyle Analysis: An evaluation of the population, demographic and lifestyle (psychographics) characteristics of consumers in the trade area and their respective future trends; the implications of these for merchandising and marketing the shopping center.
• Competition Analysis: An evaluation of the existing retail landscape and how it is expected to change. Identifying merchandising voids and opportunities in the market; how these can result in competitive advantages and how an effective competitive response can be fashioned.
• Site Analysis: An onsite property review of the center, to evaluate characteristics such as access, visibility, traffic patterns, etc.
• Property Analysis: An evaluation of the center's sales performance by category, physical plant and customer amenities: identifying strengths on which to build and areas needing improvement.
• Supportable Retail Space Analysis: An analysis of the amount of retail space, by category, that is supportable based on the demographic analysis and the trade area expenditure potential for each retail category; how much space is ultimately supportable and how should it be staged to come online.
• Market Position Assessment: An assessment of the center's current position in the market and how this position can be evolved to meet market realities and improve overall sales productivity.
• Tenant Mix Plan and Sales Forecasts: A recommended category and specific tenant merchandise plan based on center performance, market realities and market position assessment; sales projections for each potential tenant.
• Center Layout Plan: An optimal merchandise layout to maximize co-tenant synergies.
• One-on-One Tenant Consultations: Individual consultations with retailers, large and small, on strategies for improving operations, merchandising, marketing, visual presentation, store design and, ultimately, profitability.
• Site Analysis: An on-site review to evaluate characteristics such as access, visibility, traffic patterns, etc.
• Competition Analysis: An evaluation of the existing retail landscape and how it is expected to change. Identifying merchandising voids and opportunities in the market.
• Trade Area Definition: Defining a trade area for the proposed site, based on market, location and competitive factors.
• Population, Demographic & Lifestyle Analysis: An evaluation of the population, demographic and lifestyle (psychographics) characteristics of consumers in the trade area and their respective future trends; the implications of these for merchandising and marketing a shopping center on the proposed site.
• Supportable Retail Space Analysis: An analysis of the amount of retail space, by category, that is supportable in a given location, based on market factors and trade area expenditure potential for each retail category; how much space is ultimately supportable and how should it be staged to come online.
• Tenant Mix Plan and Sales Forecasts: A recommended category and specific tenant merchandise plan based on center performance, market realities and market position assessment; sales projections for each potential tenant.
DUE DILIGENCE FOR ACQUISITIONS AND SALES:
• Population, Demographic & Lifestyle Analysis: An evaluation of the population, demographic and lifestyle (psychographics) characteristics of consumers in the trade area and their respective future trends; the implications of these for either re-merchandising or selling the subject property.
• Competition Analysis: An evaluation of the existing retail landscape and how it is expected to change and how it affects the subject property.
• Property Analysis: An evaluation of the center's sales performance by category, physical plant and customer amenities: identifying opportunities for new ownership.
• Performance Analysis: An evaluation of the center's sales performance by category; identifying opportunities for repositioning and re-merchandising.
• Tenant Mix Plan and Sales Forecasts: A recommended category and specific tenant merchandise plan based on center performance, market realities and market position assessment; sales projections for each potential tenant.
• Existing Tenant Update: A written evaluation outlining existing tenant's level of ongoing commitment to the property and any tenant issues that need to be addressed, such as lease restrictions.
• Potential Tenant Survey: A written evaluation of key potential tenants' interest in and commitment to locating in the subject property.
• Category Sales Analysis: An evaluation of the center's sales performance by category and sub-category (for example: category = Home Furnishings; sub-category = Tabletop or Kitchen or Bedding) in order to fully understand the center's merchandising strengths and weaknesses and be able to plan an offering that addresses its specific needs.
• Key Leasing Objectives: A narrative defining the overall and specific goals for re-merchandising the center.
• Category Mix Strategy: A proposal for allocating the center's lease-able area by category, to create a balanced and focused merchandise plan that ensures an appropriate offering for target customers.
• Identification of "Point Of Difference" Retailers: A list of "must have" retailers that will distinguish the center from its competition and create a compelling destination.
• Leasing Plan: A leasing plan of the center identifying viable potential tenants by space; a "road map" to achieving the most effective use of space, co-tenancies and adjacencies.
• Projected Sales Plan: A sales plan by category with projected sales that include new tenant additions and other changes identified on the leasing plan.
• Potential Tenant Evaluations: An analysis of key prospective tenants to determine whether or not they are appropriate for the subject property and whether they will produce anticipated benefits.
• Leasing Services can also be supplied to assist in facilitating the implementation of the plan.
LANDLORD/TENANT RELATIONS (regarding disputes, litigation, mediation):
• Market Analysis: An evaluation of the trade area - including Demographic, Psychographics and Competitive Analyses - used to evaluate the particular issue.
• Property Analysis: An evaluation of the subject property's market position and tenant mix used to evaluate a particular issue.
• Expert Witness: Depositions and court appearances.
2571 Diamond St., San Francisco, CA 94131